Adidas, which is expected to report earnings of $3.1 billion on March 14, is expected on Thursday to report its quarterly results for the March quarter.
The company has long been a favorite of investors because of its high growth rates in the high-end segment, and it has a growing roster of sports brands.
Its new NBA, college basketball and high-tech products have generated strong growth.
On Thursday, Adidas will report the results of a two-day event at which it will unveil new apparel products, which will include a line of sneakers for the next season.
Adidas is also expected to announce plans for a partnership with Nike that would see the sports company offer its own high-performance sneakers.